2312, 2013

Advantages of Loyalty Cards

If you really like a business, chances are you are a member of their loyalty program. If you are not, maybe it is time to consider. Advantages of loyalty cards are not lacking, and brands are getting better at how they market and leverage their loyalty programs to give you the best possible rewards.

History of […]

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2312, 2013

How to Keep Your Customers Loyal

Consumers are not the only beneficiaries of loyalty programs. Loyal customers make a business successful. Don’t believe me? Northwestern University did a study on consumer loyalty and found that 15% of a business’s most loyal customers accounted for 55% to 70% of the company’s total sales!

So the question for brands has become, how do you […]

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1907, 2013

Real Value Vs. Perceived Value: What Are You Really Getting From Your Loyalty Program?

Does it seem like it’s harder and harder to get your money’s worth out of your loyalty programs? Many customers feel like loyalty programs no longer reward loyalty, but have become a marketing tool.

It seems like there are a lot of discount, loyalty and rewards programs available, but the question really is about the value […]

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1907, 2013

That’s Crazy, Right?

When I tell my friends that I am doing a .com startup, they give me funny looks. Then, when I tell them what it is designed to do, they sit up and take notice.
Well, it wasn’t always that way. When I first came up with the idea behind UseMyBenefits.com, back, believe it or not, prior […]

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1907, 2013

How Can UMB Benefit You?

Did you know that the average American household is enrolled in 18 loyalty programs? Loyalty programs are available through a wide array of organizations including credit card companies, industry associations, insurance companies, motor clubs, and even your local gym. Here are a few programs that offer a number of discounts and benefits.


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2019 Discover Cash Back Offers

December 10th, 2018|Comments Off on 2019 Discover Cash Back Offers

If you are impatient and don’t want to wait for good things to happen, this announcement is for you.

But before we dive in, just a quick reminder that the current Discover Cash Back Offer […]

Exciting Update for American Express Premier Rewards Gold Card holders

October 9th, 2018|Comments Off on Exciting Update for American Express Premier Rewards Gold Card holders

American Express are making major changes to their Premier Rewards Gold card and we want to make sure you are aware of how this will impact you.

First of all, it has been renamed to […]

New Quarter, New Great Cashback Offers

September 30th, 2018|Comments Off on New Quarter, New Great Cashback Offers

One of our personal favorite benefits that we are eagerly awaiting every quarter are the quarterly credit card cashback offers.

If you are either a Chase Freedom or Discover It credit card holder, you have some great […]

Aggregation Theory and the Loyalty Industry

June 12th, 2018|Comments Off on Aggregation Theory and the Loyalty Industry

An article published way back in 2015 by Tom Goodwin (and a later article by Tikue Anazodo) say the following in discussing “Aggregation Theory”:

“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s […]