About UsBernard "Robin" Baker
The groundwork for UseMyBenefits was laid more than 15 years ago when founder, Robin Baker, decided there had to be a better solution than his desk drawer and pockets to sorting through the mounds of perks and discounts he was offered through multiple travel reward programs. That’s when he first came up with the idea of a loyalty program benefits aggregator. Baker formed a team of experts in patents, finance, technology, business development, internet application development, digital marketing, and web design to formalize his vision.
Today, UseMyBenefits houses information in one central location to help you extract the hidden value out of your reward programs, groups and associations and is successfully functioning as a loyalty program benefits aggregator. The site pairs user inquiries and location-based services with loyalty program benefits to help consumers save money and access the best deals with ease.
UseMyBenefits uses the latest search technology to allow members to search and sort by benefit type, location or vendor based on what they want to buy,when and where they want to buy it. And in the future, the UseMyBenefits community will get extra value from the site by learning the ins and outs of deals from members who rate and share their experiences.
The UseMyBenefits.com business method is protected by U.S. patents 5,864,822 and 6,266,648 with additional patents pending.
The company is based in West Palm Beach, Fla.
Our Valuable Team Members
Has practiced law for 30+ years with Gunster, a full service business law firm with over 170 lawyers in 11 Florida offices. Founder, part owner and president of Premier Title Company, a real estate title agency in Palm Beach and Ocean Reef, Florida (20+ years). Founded UseMyBenefits.com in 2012.
25 + years as loyalty strategist, consultant and practitioner with over 85 companies such as Exxon Mobil, MGM Mirage, Eddie Bauer, HP, and American Express. Former Managing Partner of Colloquy, the leading publishing, research and educational organization for the loyalty industry. Contributor to international publications, speaker at domestic and international events.
20+ years in software development, infrastructure management and automation: Interval International, Interval Software Services, and Resort Computer Corp.
With a strong commitment to meaningful engagement, HYFN partners with business leaders to design and develop groundbreaking, cross-platform solutions to meet the ever-increasing demands of the diversified media landscape and evolving digital culture. We believe in not only meeting industry standards, but in creating and elevating them.
Executive with over 15 years of experience in leading ecommerce, online marketing, operations, business development, and product management functions at start-ups as well as Fortune 500 companies. Co-founder of Loyalese, a platform for loyalty program operators. VMR Products, Global Golf, Art.com, Novarra Inc.,
Online media industry veterans: CBS Sportsline.com, Google, eBay, NFL, AOL, Allstate and Interval International.